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Évènement de collecte de fonds : les frais d’administration sous surveillance

Avec le temps, nous remarquons que les donateurs deviennent de plus en plus consciencieux dans leur façon de donner. Ils s’informent davantage sur les différents projets mis de l’avant grâce à leurs dons et ils veulent voir concrètement comment ils font une différence. Mais plus que tout, ils veulent savoir comment les organismes gèrent leurs activités de financement et si les dépenses associées à ces évènements/initiatives sont raisonnables par rapport au montant amassé.

collecte de fonds

La question que nous entendons le plus actuellement est celle-ci : est-ce que cet évènement vous coûte cher par rapport à ce que vous ramassez? Cette question est tout à fait légitime et elle force les organismes à être de plus en plus vigilants dans le cadre de leurs activités de financement.

Pour évaluer le ratio acceptable, il faut prendre en compte les coûts de l’activité de financement vs les revenus générés par cette activité.

Lorsque le taux est inférieur à 35 %, il s’agit d’un projet qui entre dans les règles raisonnables.

Toutefois, quand le taux est supérieur à 50 %, il s’agit d’un projet inacceptable en termes de coûts  d’administration.

Il est important pour les organismes de se poser des questions à ce sujet lors de chaque projet afin d’en évaluer la rentabilité et l’acceptabilité.

En tant que donateur, continuez à poser des questions au sujet des frais d’administration. Comme organisme, ne perdez jamais de vue que chaque sou investi dans une activité doit avoir un impact réel au niveau financier.

Bref, que vous soyez un donateur ou un organisme, il est essentiel de demeurer vigilant car nous avons une responsabilité morale face aux bénéficiaires de la cause que nous souhaitons soutenir.

Continuez à surveiller attentivement les frais d’administration car il en va du développement juste et équitable de notre société.


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