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Deux bonnes résolutions de design pour les fêtes

Avec l’approche de la nouvelle année, pourquoi ne pas se préparer à prendre deux bonnes résolutions?

En ces temps de consommation compulsive de cadeaux de toutes sortes, l’emballage stylisé aux couleurs de Noël, aussi kitch soit-il, a la cote. Tirez profit de cette frénésie pour prendre deux résolutions liées au design.

Résolution 1 : être plus sélectif

Contribuons à l’augmentation d’une offre de produits et services bien pensés et bien présentés en étant sélectifs et plus exigeants. De l’étiquetage de produits aux interfaces de nos outils informatiques, en passant par l’affichage promotionnel et publicitaire, nous pouvons être critiques et influencer l’univers du design. Le travail des graphistes, designers et directeurs artistiques n’en sera que plus valorisé et encouragé. 

Stop the water - Design écoresponsable
Produit Stop the water while using me, un design intelligent avec un message important

Résolution 2 : être plus responsable

On ne peut plus se permettre de ne pas être écologiquement responsable. À l’ère de la tendance généralisée au suremballage, opter pour l’emballage écologique est un défi de taille. En effet, cette industrie, qui représente près de 400 milliards de dollars sur le marché mondial, est hésitante à l’idée de changer la tendance.

Boîte chinoise design écoresponsable
L’emballage sera minimaliste ou ne sera pas, Photo : Gref Blomberg – Fotolia

En bout de ligne, c’est nous, les consommateurs, qui avons le dernier mot. Sans pour autant sombrer du jour au lendemain dans les extrêmes, remettons en question nos habitudes d’achat en privilégiant le jouet ou l’objet le moins emballé  possible et encourageons l’utilisation responsable des matières d’emballage autour de nous.

Bouteilles de bière design écoresponsable
Projet de recherche écoresponsable « C+llet » développé par David Théroux (UQÀM)

Ce faisant, nous forcerons les designers à concevoir en pensant à l’environnement, en intégrant des matières peu polluantes et/ou recyclées, tout en respectant les impératifs fonctionnels et esthétiques des emballages.

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